Montera
Comprehensive visual identity and content creation for Montera, a Quebec-based expedition company specializing in all-terrain camper truck outfitting. The project included a 30-second landing page video with color grading and editing, plus Instagram and TikTok short-form content creation for this emerging adventure vehicle brand.
Establish visual brand identity and create compelling digital content for Montera's rugged, functional expedition vehicles designed for extreme environments. The goal was to communicate the brand's core values of durability, performance, and adaptability while appealing to adventure-seeking audiences across multiple digital platforms.
The primary challenge was developing a complete visual identity and content strategy for a startup company with no pre-established artistic direction. Working with Montera required creating a cohesive brand aesthetic from scratch while interpreting their vision of robust, thoughtfully designed equipment for demanding environments.
Developed a comprehensive visual approach that emphasized the rugged, adventure-ready nature of Montera's products through strategic color grading and editing techniques. Created a 30-second hero video for the website landing page that showcased the vehicles' capabilities and build quality, while designing short-form social media content optimized for Instagram and TikTok engagement. The visual treatment balanced industrial robustness with aspirational adventure lifestyle messaging.
Successfully established Montera's visual brand identity and delivered multi-platform content that effectively communicates their expedition-focused positioning. The project demonstrates expertise in brand development for emerging companies, multi-platform content creation, and the ability to work autonomously in defining artistic direction while translating client vision into compelling visual narratives for the outdoor adventure market.